A Marketing Information System $($ MIS$)$ is a crucial tool for businesses to gather, analyze, and interpret data relevant to their marketing efforts. It involves collecting information from various sources, including internal databases, external market research, and competitor analysis. Answer the following questions : $1)$ Explain components of Marketing Information System. $2)$ Define the benefits of Marketing Information System $3)$ Determine the Challenges of Marketing Information System $4)$ Analyze the advantages and limitations of each element of Marketing Information System.

Answer rating: 100% (QA)

1 Components of Marketing Information System MIS Internal Records These include data generated within the organization such as sales figures customer ... View the full answer