A marketing plan is a separate document detailing a firm's entire product lineup or a single product. The marketing plan must be consistent and supportive of the larger organizational strategic plan. On a group basis, please research a company of your choice having business in international markets, and discuss the elements of its marketing plan as such: 1) Executive Summary. (4 Marks) 2) Current Marketing Situation (6 Marks) a. SWOT 3) Objectives and Issues. (6 Marks) 4) Marketing Strategy. (6 Marks) 5) Action Programs. (6 Marks) 6) Budgets. (6 Marks) 7) Controls. (6 Marks)