A marketing researcher who is consulting for NewTax, a tax-preparation service provider, has been asked to investigate in depth how and why (motivations) consumers file deliberately inaccurate tax returns. At this point, the researcher does not have a clear idea of the research objectives. 

Which specific research technique(s) would you suggest and why? Use your own words and phrases to explain your answer.

Answer rating: 100% (QA)

For investigating why consumers file deliberately inaccurate tax returns the researcher could use a combination of qualitative and quantitative resear... View the full answer