A marketing team wants to understand the potential reasons why a recent advertising campaign received a mixed
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A marketing team wants to understand the potential reasons why a recent advertising campaign received a mixed response from the audience. They have no initial hypotheses and are open to understanding various perspectives. This scenario is an example of which type of research? Write a whole research.
Related Book For
Stats Data and Models
ISBN: 978-0321986498
4th edition
Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock
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