The element place in marketing mix strategy ensures the availability of product to the intended end consumer.
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The element place in marketing mix strategy ensures the availability of product to the intended end consumer.
In view of this:
Explain what is meant by a vertical marketing system. Explain, using examples, a corporate vertical marketing system, contractual vertical marketing system and an administered vertical marketing system. A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
Explain positives and negatives of advertising.
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