A new clothing store is considering a direct mail campaign, offering a $10 discount for purchases over $50 before taxes on their first visit. The cost of the direct mail campaign is estimated at $25,000, and would likely increase revenue by $130,000 to a total revenue of $540,000. The store's contribution margin is 35%. What is the ROMI of the campaign?

Answer rating: 100% (QA)

Marketing Cost for the campaign 25000 Incremental Revenue attributed to the Marketing 1300... View the full answer