A new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. The
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A new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. The new strategic plan should include the following:
- The name, mission, and vision of your fictitious company
- The strategy name for the new product launch, including the strategy's theme or marketing slogan
- Who in the organization needs to be involved for this strategy implementation to be successful?
- How you will communicate to your stakeholders "what's in it for them" regarding the upcoming initiatives?
- A description of the communication channels you will use as the CEO to ensure the company will gain "buy-in" to this initiative system-wide.
Related Book For
Human Resource Management
ISBN: 978-0538453158
13th Edition
Authors: Robert L. Mathis, John H. Jackson
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