A persistent problem faced by international marketers is how to strike therbalance between_________________. standardization and generalization.r standardization
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A persistent problem faced by international marketers is how to strike therbalance between_________________.
- standardization and generalization.r
- standardization and globalization.r
- standardization and customization.r
- standardization and positioning strategies.r
- standardization and marketing mix.r
Expert Answer:
Answer rating: 100% (QA)
Option C is correct standardization and customization Justification Standardized work c... View the full answer
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