A product that seems to be different yet can fulfil the same requirement as another product is referred to as a substitute. For instance, messaging can be replaced by email and stevia can replace sugar. Therefore, Coca-Cola and Pepsi-Cola are substitutable. Since they both are soft drinks, consumers can choose between them based on their flavor, price, preferences, and their brand image. Identification of potential alternative goods and services, can be challenging sometimes since it requires looking for goods or services that can serve the same purpose even though they seem different and might not seem to be easily replaceable. There are several Coca-Cola alternatives available. Fruit juices, Pepsi beverages, and various hot and cold beverages are the main alternatives to Coca-Cola. Juices and other beverages come in a variety, and customers can switch between them at a lower cost. Additionally, those are of sufficient quality. Coca-Cola and Pepsi are the two biggest companies in the soda sector. There is a fierce competition going on between the two key players. The two major players are comparable in size, and their products and business strategies are also same. Since there is little distinction between the two brands, there is intense pricing competition. So, there is intense competition in the market. Moreover, barriers to exit are also high. This is due to the Coca-Cola company's extensive history in the soft drink industry, as well as its substantial, a long term advertising expenditure that has turned Coca-Cola into a symbol of American culture.

i need argument on that paragraph like agree or disagree?