A product's country of origin has been shown to have some influence on consumers' perceptions of quality
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Question:
Our reading this week, The Impact of Country of Origin and Brand Image on Consumers' Repurchase Intention-Analysis on the Smart Phone, highlights some of the enduring impacts of country-of-origin perceptions.
For this discussion, consider a product, or product category, that is impacted by a consumer's country-of-origin perceptions.
1) Have you ever opted to purchase a certain brand (or group of brands) based on its country-of-origin? How? Why?
2) When have you relied on country-of-origin as a signal of product category quality? How? Why?
3) Do you agree with the authors' findings? Why? Why not? (Be sure to respond in detail and to support your position).
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
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