A product's promotional mix often includes outbound and inbound marketing communications activities. Define outbound marketing communications and
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Question:
- A product's promotional mix often includes outbound and inbound marketing communications activities.
- Define outbound marketing communications and identify three associated tactics.
(5 marks)
- Define inbound marketing communications and identify three associated tactics.
Related Book For
Introduction To Health Care Management
ISBN: 9781284081015
3rd Edition
Authors: Sharon B. Buchbinder, Nancy H. Shanks
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