A recent marketing survey tried to relate a consumer's awareness of a new marketing campaign with...
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A recent marketing survey tried to relate a consumer's awareness of a new marketing campaign with their rating of the product. Consumers rated their awareness as low, medium, or high, and rated the product as poor, fair, or good. The results are presented below. 1. Awareness Low Medium High Рor 0.10 0.15 0.07 Rating Fair 0.06 0.11 0.06 Good 0.07 0.11 0.27 a. What is the probability that a consumer had both high awareness and thought the product was poor? b. What is the probability that a consumer who had medium awareness ranked the product as fair or good? c. What is the probability that a consumer who did not rank the product as poor had high awareness? A recent marketing survey tried to relate a consumer's awareness of a new marketing campaign with their rating of the product. Consumers rated their awareness as low, medium, or high, and rated the product as poor, fair, or good. The results are presented below. 1. Awareness Low Medium High Рor 0.10 0.15 0.07 Rating Fair 0.06 0.11 0.06 Good 0.07 0.11 0.27 a. What is the probability that a consumer had both high awareness and thought the product was poor? b. What is the probability that a consumer who had medium awareness ranked the product as fair or good? c. What is the probability that a consumer who did not rank the product as poor had high awareness?
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Following table shows the row total and column total Awareness Low Medium High Tota... View the full answer
Related Book For
Business Statistics A First Course
ISBN: 978-0321979018
7th edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan
Posted Date:
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