A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a
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Question:
A selective distribution strategy is more restrictive by requiring that retail outlets be suitable for selling a product. The exclusive strategy focuses on products that are sold only through a dealer.
For this assignment, discuss the following:
- Which products are best suited for each of the distribution strategies (exclusive, selective, and intensive)?
- Why would a marketing manager choose one strategy over another for those products?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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