A software company has 1000 B2B customers. About 10% of the customers account for 90% of the

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A software company has 1000 B2B customers. About 10% of the customers account for 90% of the revenues. 150% profits come from 5% of the customers. 10% of the customers are loss making customers, and they wipe away 50% of the profits.

How many customers should be treated as strategic accounts?

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Managing Business Ethics Making Ethical Decisions

ISBN: 9781506388595

1st Edition

Authors: Alfred A. Marcus, Timothy J. Hargrave

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Posted Date: Dec 01, 2023 05:10 AM

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A software company has 1000 B2B customers. About 10% of the customers account for 90% of the

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In this scenario strategic accounts are typically those that contribute significantly to re... View the full answer

Managing Business Ethics Making Ethical Decisions

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