A start-up firm that is entering an industry usually has to convince potential buyers that its...

 

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A start-up firm that is entering an industry usually has to convince potential buyers that its goods are reliable and provide sufficient value in relation to the price that the firm intends to charge. It usually also has to convince lenders and investors to provide it with finance. Are these two sets of problems similar or different? What are the ways that a start-up firm can address these problems? A start-up firm that is entering an industry usually has to convince potential buyers that its goods are reliable and provide sufficient value in relation to the price that the firm intends to charge. It usually also has to convince lenders and investors to provide it with finance. Are these two sets of problems similar or different? What are the ways that a start-up firm can address these problems?

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While both convincing potential buyers of the reliability and value of its goods and persuading lenders and investors to provide finance are critical challenges for a startup firm there are both simil... View the full answer