A startup technology company has just finished developing its branding and marketing materials, including the design of
Question:
A startup technology company has just finished developing its branding and marketing materials, including the design of its e-newsletter. After conducting a pilot and making adjustments with a few test issues, the company is now writing and disseminating the e-newsletter at the first of each month. Is this a project or an operation?
A . It's a project because although the e-newsletters go out monthly, each one contains different content
B. It's a project because the development of the branding and marketing materials had specific start and finish dates.
c. It's an operation because producing the e-newsletter is an ongoing process that happens once every month with no end date.
d. It's an operation because producing the e-newsletter has a start date but no finish date.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr