(a) What products can be considered substitutes/competitors of this product? Please describe how
the brand should position itself against competitors in the market (hint: students can use
a positioning map, or positioning statement to help explain the positioning). Explain your reasons
for this brand positioning.

(b) Evaluate the adoption rate of Pulsetto based on 5 new product characteristics (relative
advantage, communicability, compatibility, trialability, and complexity). Will the product be
adopted quickly? Why/Why not?.

Transcribed Image Text:

PULSETTO 1444 neck region is the most active area for vagus nerve PULSETTO 1444 neck region is the most active area for vagus nerve