AARP is a very good direct marketing company. So when the marketing manager for leisure products became concerned that AARP products and services were not selling as well to the Baby Boom generation as to prior generations, she employed a market researcher to analyze responses to several test mailings of different product offerings directed to Boomers. (The research problem is "how do Baby Boomers respond to test offerings?") Based on one of the answers below, it is clear that the researcher didn't understand the research problem that the marketer wanted to be addressed. Which of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem definition?

Answer rating: 100% (QA)

Answer We believe that Baby Boomers see themselves as youth... View the full answer