ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home...
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ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home page attracts 1,500,000 visitors per month, and ABC Corp's banner ad gets a click-ratio of 4%. Calculate the following: a) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if the payment is made on a PPC basis, @ $0.90 per click? b) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if payment is made on the basis of a CPM of $60? ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home page attracts 1,500,000 visitors per month, and ABC Corp's banner ad gets a click-ratio of 4%. Calculate the following: a) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if the payment is made on a PPC basis, @ $0.90 per click? b) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if payment is made on the basis of a CPM of $60?
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a To calculate the total monthly advertising fee on a PPC PayPerClick basis we need to multiply the ... View the full answer
Related Book For
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
Posted Date:
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