ABC is a company which is into the business of cooling solutions. Their product portfolio includes air
Question:
ABC is a company which is into the business of cooling solutions. Their product portfolio includes air conditioners, air coolers and water coolers. You have been appointed as the Marketing Head (Rural Initiatives) at ABC. It is a known fact that summers in India can become unbearably hot. While, most electrified households have fans and quite a few have air conditioners installed, an affordable cooling solution for the summers should prove to be a blessing for the rural populace. In addition, any such product shall definitely provide a first movers advantage to ABC
As the Marketing Head (Rural Initiatives), you have been entrusted with the task of designing such a product for the rural markets. Your team has to design the product from scratch.
1. Chalk out a detailed segmentation and targeting strategy for the product.
2. Discuss in detail the various product levels with respect to the product which you will design.
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey