ABC Ltd is an e-commerce company that sells clothes online. They have been in business for five
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Question:
ABC Ltd is an e-commerce company that sells clothes online. They have been in business for five years, and they want to analyze their customer lifetime value (CLV) to make better decisions about their marketing strategies. They have collected the following data:
- Average order value (AOV): $50
- Average purchase frequency (APF): 2
- Customer lifespan (CLS): 3 years
- Gross profit margin (GPM): 40%
Using this information, calculate the customer lifetime value for ABC Ltd.
(Show all calculations and round to two decimal places)
Related Book For
Fraud examination
ISBN: 978-0538470841
4th edition
Authors: Steve Albrecht, Chad Albrecht, Conan Albrecht, Mark zimbelma
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