about Costco:

 

Discuss the company's pricing and margin strategy, distribution, global presence, etc. Remember that the purpose of the assignment is to critically examine the company through the eyes of a marketing manager. Another example might be to maintain awareness of anything that has happened with the company recently that would impact your analysis.

Answer rating: 100% (QA)

Costco Through the Eyes of a Marketing Manager A Critical Examination Costcos success hinges on a unique business model that a marketing manager needs ... View the full answer