Accenture previously known as Andersen consulting was a concern of Arthur Andersen accounting firm Because of the low brand awareness Andersen Consulting management decided to form an individual entity and eventually one of its employees came up with the name Accenture The name rhymes with adventure and connoted an accent on the future For this to happen they launched the first scale advertising campaign in the professional services area

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LONDON October 26 2000Andersen Consulting will enter the new year as Accenture On January 1 2001 the worldwide administration and innovation counselling association will change its name to Accenture T... View the full answer