According to a study published by Statista in January 2021, the Confectionery & Snacks segment covers...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
According to a study published by Statista in January 2021, the Confectionery & Snacks segment covers sweet, savory, and salty food such as chocolate confectionery, ice cream, and cakes as well as potato chips, pretzels, and cookies. The confectionery and snack food market is the largest segment of the total food market, representing 17% of total spending. In the Confectionery & Snack market, Japan ($1,188.1) and Iceland ($874.5) had the highest annual revenue per capita in 2019 followed by the United States ($812.5) in third place. The worldwide Confectionery & Snacks revenue will increase at a CAGR of 3.3% from 2012 to 2025. Due to COVID-19, the 2020 revenue forecast for the Confectionery & Snacks segment was 12.5% higher than the original forecast. Hershey Buys Amplify Snack Brands In December of 2019 Hershey's-the U.S. candy company - entered into an agreement to buy Amplify Snacks Brands for $1.6 Billion. The acquisition of the snack-focused brand adds a healthy snack lineup to Hershey's well-known chocolate brands. The Amplify Snack portfolio includes Skinny Pop, a low salt GMO free popcorn popped in sunflower oil, Qatmega Cookies with 12g protein made from grass-fed whey, and Pirate's Booty, baked rice and corn snacks that include veggie and fruit sticks, fruit sticks as well as cheese-flavored corn puffs. Amplify snack brands rely on simple ingredients that offer nutrition and convenience. Skinny Pop, which is Amplify's original brand of popcorn brings with it a "better for you" snack brand with limited distribution. The product is currently being sold in stores in the midwestern region of the U.S. and on Amazon. Mintel's "Better for You" (BFY) Healthy Snacks September 2019. 1a. Hershey's announced acquisition of Amplify Snack Brands is an example of which of the elements of the promotional mix? Highlight all that apply (3 points) a. Advertising b. Public Relations c. Sales Promotion d. Trade Promotion e. Direct Marketing f. Electronic Marketing g. Personal Sales h. Other 1b. How does this element of the promotional mix differ from other promotional tools? (3 points). 2. What are the individual brands in the Amplified Snack Brands product portfolio? (3 points) According to a study published by Statista in January 2021, the Confectionery & Snacks segment covers sweet, savory, and salty food such as chocolate confectionery, ice cream, and cakes as well as potato chips, pretzels, and cookies. The confectionery and snack food market is the largest segment of the total food market, representing 17% of total spending. In the Confectionery & Snack market, Japan ($1,188.1) and Iceland ($874.5) had the highest annual revenue per capita in 2019 followed by the United States ($812.5) in third place. The worldwide Confectionery & Snacks revenue will increase at a CAGR of 3.3% from 2012 to 2025. Due to COVID-19, the 2020 revenue forecast for the Confectionery & Snacks segment was 12.5% higher than the original forecast. Hershey Buys Amplify Snack Brands In December of 2019 Hershey's-the U.S. candy company - entered into an agreement to buy Amplify Snacks Brands for $1.6 Billion. The acquisition of the snack-focused brand adds a healthy snack lineup to Hershey's well-known chocolate brands. The Amplify Snack portfolio includes Skinny Pop, a low salt GMO free popcorn popped in sunflower oil, Qatmega Cookies with 12g protein made from grass-fed whey, and Pirate's Booty, baked rice and corn snacks that include veggie and fruit sticks, fruit sticks as well as cheese-flavored corn puffs. Amplify snack brands rely on simple ingredients that offer nutrition and convenience. Skinny Pop, which is Amplify's original brand of popcorn brings with it a "better for you" snack brand with limited distribution. The product is currently being sold in stores in the midwestern region of the U.S. and on Amazon. Mintel's "Better for You" (BFY) Healthy Snacks September 2019. 1a. Hershey's announced acquisition of Amplify Snack Brands is an example of which of the elements of the promotional mix? Highlight all that apply (3 points) a. Advertising b. Public Relations c. Sales Promotion d. Trade Promotion e. Direct Marketing f. Electronic Marketing g. Personal Sales h. Other 1b. How does this element of the promotional mix differ from other promotional tools? (3 points). 2. What are the individual brands in the Amplified Snack Brands product portfolio? (3 points)
Expert Answer:
Related Book For
Introductory Statistics Exploring the World Through Data
ISBN: 978-0321978271
2nd edition
Authors: Robert Gould, Colleen Ryan
Posted Date:
Students also viewed these accounting questions
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
(a) Why is the MD&A section of the annual report useful to the financial analyst? What types of information can be found in this section? (b) Using the excerpts from the MD&A of the Biolase,...
-
1. Based on the information provided in the case below, what is the key strategic goal for Tim Hortons as of August 2014? It would be a year of dramatic change for Tim Hortons Inc. On August 26,...
-
The Black Sheep Inc.'s call option has the following characteristics: Exercise price of The Black Sheep Inc.'s call option ($) 75 Annualized risk-free rate 4.5% Time to the expiration of the options...
-
For accounting purposes, we classify accounting changes into three categories. What are they? Provide a short description of each.
-
What is the difference between (a) gross and net pay, and (b) employee payroll deductions and employee benefits?
-
Unearned Revenue is always a. a liability. b. revenue. C. an asset. d. stockholders equity.
-
Sanlucas, Inc., provides home inspection services to its clients. The following is the company's trial balance dated June 1, current year. Sanlucas engaged in the following transactions in June. June...
-
Describe some current regulatory issues that would affect the cost of foreign-made vehicles versus domestically produced vehicles. For example, are there strict regulations on product pricing,...
-
Larissa has been talking with the companys directors about the future of East Coast Yachts. To this point, the company has used outside suppliers for various key components of the companys yachts,...
-
es Cone Corporation is in the process of preparing its December 31, 2024, balance sheet. There are some questions as to the proper classification of the following items: a. $69,000 in cash restricted...
-
Why do some people dread public speaking or just want to avoid it? Identify some potential benefits of public speaking in academic, professional, personal, and civic contexts that might make people...
-
Tara and Todd are married. Tara is a lawyer who operates her practice as a sole proprietorship. Todd works for a local architecture firm. Their taxable income before the QBI deduction is $404,200,...
-
The following data refer to Huron Corporation for the year 20x2. Sales revenue Raw-material inventory, 12/31/x1 Purchases of raw material in 20x2 Raw-material inventory, 12/31/x2 Direct labor cost...
-
A mineral processing plant will soon undergo a shutdown for a major annual maintenance. The shutdown will last a total of eight days, and will require a significant number of contract workers in each...
-
Waterway Company manufactures two products, Mini A and Maxi B. Waterway's overhead costs consist of setting up machines- $870000; machining- $2040000; and inspecting- $610000. Information on the two...
-
54. John is a supervisory employee of Manhattan Corporation He received the following during the year: Salaries, net of mandatory contributions, P800,000 Representation and transportation allowances...
-
SCHEDULE OF COST OF GOODS MANUFACTURED The following information is supplied for Sanchez Welding and Manufacturing Company. Prepare a schedule of cost of goods manufactured for the year ended...
-
One of the histograms is a histogram of a sample (from a population with a skewed distribution) one is the distribution of many means of repeated random samples of size 5, and one is the distribution...
-
A vaccine to prevent severe rotavirus gastroenteritis (diarrhea) was given to African children within the first year of life as part of a drug study. The study reported that of the 3298 children...
-
A March 2010 headline from esciencenews.com said, "Exposure to tobacco smoke in childhood home associated with early emphysema in adulthood." a. Is this headline more likely to refer to a controlled...
-
Of all the registered automobiles in Colorado, 8% fail the state emissions test. Twelve automobiles are selected at random to undergo an emissions test. a. Find the probability that exactly three of...
-
In Exercises 2732, determine whether the table represents a discrete probability distribution. If not, explain why not. x P(x) -4 0.35 -1 0.25 0 0.15 2 0.25
-
The Centers for Disease Control and Prevention reports that 25% of baby boys 68 months old in the United States weigh more than 20 pounds. A sample of 16 babies is studied. a. What is the probability...
Study smarter with the SolutionInn App