According to an article in the Wall Street. Journal, unlike airlines, even elite hotels don't have...

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According to an article in the Wall Street. Journal, unlike airlines, even elite hotels don't have sophisticated systems that can react quickly to changes in demand. Even if they could. many hoteliers say people don't respond that much to lower rates. "We've tested this, cutting our rates by $50 (per night), and we didn't see an appreciable response in occupancy says Jim Schultenover, a vice president for Ritz-Carlton. Source: Jesse Drucker, "In Times of Belt- Tightening, We Seek Reasonable Rates," Wall Street Journal, April 6, 2001. Based on the information above, the demand for hotel rooms is unit elastic. O perfectly elastic elastic Inelastic. According to an article in the Wall Street. Journal, unlike airlines, even elite hotels don't have sophisticated systems that can react quickly to changes in demand. Even if they could. many hoteliers say people don't respond that much to lower rates. "We've tested this, cutting our rates by $50 (per night), and we didn't see an appreciable response in occupancy says Jim Schultenover, a vice president for Ritz-Carlton. Source: Jesse Drucker, "In Times of Belt- Tightening, We Seek Reasonable Rates," Wall Street Journal, April 6, 2001. Based on the information above, the demand for hotel rooms is unit elastic. O perfectly elastic elastic Inelastic.