According to Matongo Matamwandi [2020], cooking oil can be both a Consumer and Industrial product. When bought
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According to Matongo Matamwandi [2020], cooking oil can be both a Consumer and Industrial product. When bought to be used to cook dry fish for consumption at home, it qualifies to be referred to as a Consumer good, but when bought to be used to prepare Fritters [Vitumbuwa] to be sold by the roadside, it qualifies to be called an Industrial product.
Discuss, with examples, how the marketing mix for industrial products such as machinery differs from the marketing mix for consumer products such as foodstuffs.
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