According to Starbucks chairman Howard Schultz ," Consumers now commonly engage in a cultural audit of [ Product and Service ] providers.
People want to know your value and ethics demonstrated by how you treat employees , the community in which you operate. "

 Discuss the concept of social responsibility Marketing and How it impacts both companies and consumers.

Answer rating: 100% (QA)

Social Responsibility Marketing Social responsibility marketing often referred to as CSR Corporate Social Responsibility marketing is a business approach that integrates ethical social and environmental concerns into a companys marketing strategy and practices It goes beyond profit generation and aims to contribute positively to society and the environment ... View the full answer