According to the Cola Wars Case Study: "Cola Wars Continue: Coke and Pepsi in 2010" answer the following questions:

1. How will the rising popularity of non-CSDs impact the economics of the CSD industry for concentrate producers and bottlers?

2. What is one specific neutralization strategy that concentrates producers (or bottlers) can use to mitigate the changing industry forces?

You should complete a separate five-forces analysis for bottlers and concentrate producers that capture your assessment of the industry forces before and after the rise in non-CSD demand.