According to the consumer behavior model, the buyer's black box consists of buyer processes and characteristics. Explain

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According to the consumer behavior model, the buyer's black box consists of buyer processes and characteristics. Explain why this test is called a Black box.?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Mar 09, 2024 10:00 PM

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According to the model of consumer behavior, the buyer's black box consists of buyer characteristic and decision processes. Explain why the text calls this a black box.
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According to the consumer behavior model, the buyer's black box consists of buyer processes and characteristics. Explain

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The term black box in the context of the buyers behavio... View the full answer

Principles of Marketing

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