Smart Instant Cooker is a WiFi enabled multicooker that can be controlled by mobile devices. It helps users to prepare their meals on the go, that includes cooking, scheduling, adjusting and monitoring the progress of meals. It is an all in one appliance with eight main functions, including rice/porridge cooker, slow cooker, pressure cooker, cake maker, yogurt maker, sauté/searing, warmer and steamer. The apps installed in the multicooker provide access to hundreds of pre-programmed recipes, such as slow-cooked meats, chili, stews, grains, yogurt and cake. Moreover, users do not need to stir or watch over the dish as it cooks. They just need to monitor the progress of the meal by using mobile devices, and get notifications along the way.

(a)The marketing department of Smart Instant Cooker wants to introduce augmented product for the WiFi enabled multicooker. Please describe FOUR attractive augmented products that they should offer to the buyers of Smart Instant Cooker.

(b) Smart Instant Cooker wants to set a price that suits its potential customers from Malaysia. Which is the most appropriate pricing strategy for Smart Instant Cooker, a value-based or cost based strategy? Choose one and explain your reasons.

Answer rating: 100% (QA)

A An augmented product is one that has been developed by the manufacturer to provide a set of diverse benefits and features in addition to the physical product These extra benefits are usually intangi... View the full answer