Mona clothing company is one of the leading woolen and cotton cloth manufacturing company since 1999 the company provides a wide range of clothes in various parts and subparts of the country.

The name of the new product is Woolen hand-knitted socks.

The description and its main features of the current product are that it is winter socks which are made up of wool synthetic material and is thicker in size than cotton socks. It has wide availability for both men and women. The length coverage up to below the knee. It is fashion-friendly and it has four colors and is washed with warm water only.

The description and its main features of the new product are that it is a woolen hand-knitted socks that have a thumb split and separate toe. They are light-weighted extra-warm and low rise socks that are made up of pure wool and soft cotton yarn with adorable designs and have multicolor variants.

The new product is available for all age groups while current products are only for males and females. The new product is made up of hand-knitted socks that are quite cost-effective rather than the current product. The new product is made up of pure wool and has features to absorb moisture fast by the human body heat as a comparison to a current product. The new products can be used without slippers at home while moving around the house this feature is not available in the current product. The new product is much light weighted as it feels heavenly good and more comfortable than the current product as its thickness creates discomfort to legs

The Marketing Mix (The 4Ps of Marketing)

Use the 4Ps elements of the marketing mix (product, price, place, and promotion) to identify and attract potential buyers for the product.

Develop a product strategy: Based on features, quality and benefits (points of difference)
Develop a pricing strategy: Based on income, product type, competition (see your STP)
Develop a distribution strategy: Where and how will you sell the product?
Develop a promotion strategy: How will you communicate (a, b and c) to your potential customers?

Answer rating: 100% (QA)

ANSWERS The 4Ps of Marketing are Product Price Place a... View the full answer