Ace Motors recently introduced a hybrid car called the Opus. Since its launch, this offer has reached a market share of 1.2% in this market. Ace Motors conducted research to seize the opportunity to develop market share. The table below shows the current consumer response at each step towards stock performance for Ace Motors' Opus hybrid, as well as potential performance for each of the stock performance metrics:

Sharing Performance Metric	Current Performance	Potential Performance
product awareness	0.70	0.80
Product Attractiveness	0.45	0.60
Price Acceptable	0.60	0.80
Product availability	0,55	0.70
Service Experience	0.60	0,75

Answer each question. Include at least a few sentences of explanation for each .

1) What is Opus' current market share index?

2) What is Opus' market share potential index?

3) Calculate the fraction of the performance difference between the actual and desired customer response.

Answer rating: 100% (QA)

1 The Opus currently has a market share of 12 but the table does not provide a market share index Th... View the full answer