Adding to the point, another challenge is that organizations struggle to take that data and create a

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Adding to the point, another challenge is that organizations struggle to take that data and create a comprehensive and precise list of opportunity and threat trends that affect the industry. Many team members have different assessments of what constitutes a threat or an opportunity from a PESTEL analysis (text). One impediment to creating an accurate EFEM is that organizations need help applying weights and rankings for each element (text). One of the main ways to combat this is for strategists to have everyone in the top management team individually rank the trends before coming back together to discuss (text). This can help reduce the probability of groupthink or a "self-fulfilling prophecy" from occurring. Additionally, having precise and descriptive wording when developing threats and opportunities is essential. For example, it is one thing to state that the country's GDP is decreasing; it is better to state that "GDP is declining by over 2% year over year for the past three years." Does the organization you work for also struggle with any of these concepts