Advocates are trying to get our attention today than ever before, and they're trying to do it at a time when our time is more fragmented and cluttered than ever before. So who is right? Who do you side with? What are the variables neither considered? Can you provide an examples of a strong "sticky" message that stuck quickly?

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In a world where advocates advertisers and influencers are vying for our attention in an increasingly fragmented and cluttered media landscape the que... View the full answer