Africa’s fast-growing middle class has money to spend, making the continent an attractive market for foreign firms to enter. But significant challenges remain.

QUESTION: As an executive from a firm based in a Triad country entertaining entries to three broad regions of emerging markets (Africa, Asia, and Latin America), why is Africa attractive to you?

Answer rating: 100% (QA)

As an executive from a firm based in a Triad country considering entries into emerging markets Africa presents several compelling reasons for its attr... View the full answer