After reviewing the marketing plan, you have identified possible adjustments to generate more interest in the property.
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Question:
After reviewing the marketing plan, you have identified possible adjustments to generate more interest in the property. However, these changes mean that Jason would have to contribute more money and exceed his $ marketing budget that was agreed upon by signing the Agency Agreement.
Draft an email to Jason, letting him know that you have undertaken the review and suggest possible areas of enhancements or changes within the marketing strategy, to ensure you meet his week deadline keeping in mind your target market and what marketing would yeild the most enquiries.
You will need to disclose the extra cost of these changes, but be sure to justify your suggestions ie increasing your social media spending will result in more clicks
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