After running the Gabor-Granger pricing analysis, a firm finds that the optimal price is 6.5$ and the
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Question:
After running the Gabor-Granger pricing analysis, a firm finds that the optimal price is 6.5$ and the probability of purchase is 62%. When the average monthly number of customers is 5,000 and the price charged before is 4$, then how much monthly revenue will change?
a. +$3100
b. +$150
c. +$12500
d. -$150
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