After you view the Marketing Concept, Marketing Orientation, CRM & CLV video, answer the following questions:...

 

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After you view the "Marketing Concept, Marketing Orientation, CRM & CLV" video, answer the following questions: 1. What is the focus of all marketing activities, and why? 2. Discuss the basic elements of the marketing concept. Consider 3 businesses that you know of that use this approach to marketing and describe how they use it. 3. Explain what customer relationship management. Why is this important in the marketing process? 4. What is customer lifetime value? Explain how you would use marketing to manage a business' highest-valued customers versus how you would use marketing to manage a business' lowest-valued customers. After you view the "Marketing Concept, Marketing Orientation, CRM & CLV" video, answer the following questions: 1. What is the focus of all marketing activities, and why? 2. Discuss the basic elements of the marketing concept. Consider 3 businesses that you know of that use this approach to marketing and describe how they use it. 3. Explain what customer relationship management. Why is this important in the marketing process? 4. What is customer lifetime value? Explain how you would use marketing to manage a business' highest-valued customers versus how you would use marketing to manage a business' lowest-valued customers.

Answer rating: 100% (QA)

1 The focus of all marketing activities is to satisfy customer needs and wants profitably This is because satisfied customers are more likely to remai... View the full answer