Ahmed is a recent graduate who likes to cook burgers. He wants to open a food...

 

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Ahmed is a recent graduate who likes to cook burgers. He wants to open a food truck that sells his delicious burgers in Busaiteen food truck area (4th Quarter of 2023). He found a truck within his budget and is planning to train a team of 2 on how to cook burgers according to the company's standards. He then plans to price his burgers after looking at the overall costs. However, his friends are telling him that there are too many competitors offering similar products in the area. He is thinking now that he should differentiate his burgers so that he can start a successful business. Therefore, he is now in the process of creating a strategy for his business. Questions (2 points each); 1. What are the different parts of the marketing strategy that Ahmed needs to include? 2. Suggest 2 ways in which Ahmed can differentiate his business from his competitors. 3. Does Ahmed need to create a marketing plan along with the marketing strategy? Provide a reason for your answer. 4. List 3 feasible promotional activities that Ahmed needs to implement in his marketing plan as a start- up. 5. Is Ahmed's business considered as a production oriented or a market-oriented business? Explain your answer. Ahmed is a recent graduate who likes to cook burgers. He wants to open a food truck that sells his delicious burgers in Busaiteen food truck area (4th Quarter of 2023). He found a truck within his budget and is planning to train a team of 2 on how to cook burgers according to the company's standards. He then plans to price his burgers after looking at the overall costs. However, his friends are telling him that there are too many competitors offering similar products in the area. He is thinking now that he should differentiate his burgers so that he can start a successful business. Therefore, he is now in the process of creating a strategy for his business. Questions (2 points each); 1. What are the different parts of the marketing strategy that Ahmed needs to include? 2. Suggest 2 ways in which Ahmed can differentiate his business from his competitors. 3. Does Ahmed need to create a marketing plan along with the marketing strategy? Provide a reason for your answer. 4. List 3 feasible promotional activities that Ahmed needs to implement in his marketing plan as a start- up. 5. Is Ahmed's business considered as a production oriented or a market-oriented business? Explain your answer.

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1 The different parts of the marketing strategy that Ahmed needs to include are target market analys... View the full answer