Air Asia is pursuing a strategy to become a retailer of travel/tourism services, selling more than airline

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Air Asia is pursuing a strategy to become a "retailer" of travel/tourism services, selling more than airline products.

1. What is the reason behind this?

2. the pros and cons? What are other similar airlines pursuing the similar strategy like airasia.

Related Book For answer-question

Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Jan 29, 2024 02:42 AM

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Air Asia is pursuing a strategy to become a retailer of travel/tourism services, selling more than airline

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Expert Answer:

1 The reason behind Air Asias strategy to become a retailer of traveltourism services is to diversify their revenue streams and expand their business beyond just airline products By offering a wider r... View the full answer

Smith and Roberson Business Law

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