Airbnb's vision is "to created a world where anyone can belong anywhere" and their mission is to "focus on creating an end-to-end travel platform that will handle every part of trip." Imagine you were brought in to advise the new CEO of Airbnb regarding the non-financial strategic objectives Airbnb should pursue. Using the balanced scorecard framework, what are the non-financial strategic objectives will you set for Airbnb? Please identify one (1) goal for each non-financial measure (i.e., customer, internal business process, and learning and growth measures) that you think would be the most important. In doing so, explain your choices demonstrating the importance and the logic of the objectives you identified.

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In advising the new CEO of Airbnb on nonfinancial strategic objectives using the balanced scorecard framework its crucial to set goals that align with its vision and mission The balanced scorecard per... View the full answer