Airlines, hotel chains, and rental car companies were among the first to introduce loyalty marketing programs designed to reward frequent customers. Customer loyalty programs have since expanded to a wide variety of other organizations, including grocery stores and gas stations. As a customer, what do you think of these loyalty programs? Do you participate in any of them? What are the benefits to the organizations? Do you think they are effective? Why or why not? Discuss.

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However I can provide a general overview of perspectives on customer loyalty programs Customer Perspectives 1 Benefits Many customers appreciate loyal... View the full answer