Alan Lafley, former President and Chairman of the Board forProcter & Gamble observed,Most human beings and most
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Alan Lafley, former President and Chairman of the Board for Procter & Gamble observed, "Most human beings and most companies don't like to make choices. And they particularly don't like to make a few choices that they really have to live with."
- Why does change and commitment make us uncomfortable as individuals and as managers?
- What role does research play in addressing these natural tendencies?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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