Alan Miller is a computer consulting scientist who started a technical consulting practice three years ago....
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Alan Miller is a computer consulting scientist who started a technical consulting practice three years ago. His current lease on a Pierpoint office park is about to expire. He needs to move to a new location or renew his contract with the office at Pierpont. After considerable thought about his business and its prospects, Alan defines three overriding objectives that he needs his office to fulfil (see objectives below). Weight Parkway Lombard Baranov Montana Pierpont Criterion Office size Commuting time Customer access Monthly Cost (in USD) 10 100 30 60 60 0 1230 70 0 100 1700 50 70 80 1500 0 90 20 700 20 100 60 1200 b) a) Determine the alternative that has the highest valued overall benefits. Plot the alternatives like we did in class (x-axis: costs in reverse order, y-axis: normalized benefits), and draw an efficiency frontier. c) If he were prepared to pay 400 USD to move from smallest office to largest office, determine which alternative he should select. d) What would Herbert Simon say about MCDM model referring to his bounded rationality idea? e) Give a context of where MCDM model would be applicable. Alan Miller is a computer consulting scientist who started a technical consulting practice three years ago. His current lease on a Pierpoint office park is about to expire. He needs to move to a new location or renew his contract with the office at Pierpont. After considerable thought about his business and its prospects, Alan defines three overriding objectives that he needs his office to fulfil (see objectives below). Weight Parkway Lombard Baranov Montana Pierpont Criterion Office size Commuting time Customer access Monthly Cost (in USD) 10 100 30 60 60 0 1230 70 0 100 1700 50 70 80 1500 0 90 20 700 20 100 60 1200 b) a) Determine the alternative that has the highest valued overall benefits. Plot the alternatives like we did in class (x-axis: costs in reverse order, y-axis: normalized benefits), and draw an efficiency frontier. c) If he were prepared to pay 400 USD to move from smallest office to largest office, determine which alternative he should select. d) What would Herbert Simon say about MCDM model referring to his bounded rationality idea? e) Give a context of where MCDM model would be applicable.
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Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
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