Albert Einstein once said, "Not everything that counts can be counted, and not everything that can be counted counts." As Jonah demonstrated, businesses often choose metrics poorly, and well-chosen metrics will help to drive a business toward its goal. Name a metric that you have seen used in any of your businesses which was counterproductive and explain why (if, by chance, all of your metrics have been excellent ones, then please share some examples).

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In business selecting the right metrics to measure performance is crucial for guiding a company towards its objectives A counterproductive metric Ive ... View the full answer