Alex is the property manager of a rental residential multi-family apartment building, with a high vacancy...
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Alex is the property manager of a rental residential multi-family apartment building, with a high vacancy rate of 10% (the market average for similar properties is 2%). Bea is the landlord who owns the property. Alex believes that the budget allocated to marketing is insufficient, which is the cause of the vacancies; however, Bea says that revenues from the property are insufficient to allow an increase in the marketing budget. Assess the following elements: In what ways Alex is correct/incorrect In what ways Bea is correct/incorrect How the marketing budget helps in planning, coordinating, controlling How an increase in the marketing budget could reduce vacancies How vacancies could be reduced without increasing the marketing budget What the outcome should be, in your opinion Alex is the property manager of a rental residential multi-family apartment building, with a high vacancy rate of 10% (the market average for similar properties is 2%). Bea is the landlord who owns the property. Alex believes that the budget allocated to marketing is insufficient, which is the cause of the vacancies; however, Bea says that revenues from the property are insufficient to allow an increase in the marketing budget. Assess the following elements: In what ways Alex is correct/incorrect In what ways Bea is correct/incorrect How the marketing budget helps in planning, coordinating, controlling How an increase in the marketing budget could reduce vacancies How vacancies could be reduced without increasing the marketing budget What the outcome should be, in your opinion
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Lets assess the situation and the perspectives of Alex and Bea Alexs Perspective 1 Correct Alex is correct in recognizing that the high vacancy rate 1... View the full answer
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