ALFAIHAA Company for natural products (juices , vegetables and fruits) of their owned farms. The Company do
Question:
ALFAIHAA Company for natural products (juices , vegetables and fruits) of their owned farms. The Company do not use fertilizers or pesticides.. The Price of products offered is twice the price of other companies in the market. They have 8 outlets in Jeddah and distribute products in many retail outlets. They prepared to use digital marketing activities to communicate and distribute products
Q1: Define the term marketing management. And briefly explain the various elements of the marketing mix being pursued in this case
Q2: how can you change the traditional mix to core business process concept:
Q3: select the target market
Q4: select the USP unique selling preposition (Brand promise) you can rely on to attract customers
Q5: choose one of the target markets and write full segments descriptions (Social class, place, time, income and education …etc.) of prospective consumers of these products
Q6: if the company has five competitors in the Saudi market, you can tell them to offer other brands and how? Fighting or segmenting brands or both? Give examples
Q7: identify the channel of distribution the company would adopt and justify it by giving one reason. And what is the distribution strategy that can be used by this company in future? (direct or indirect) (intensive or selective)
Q8: identify and explain the communication mix used by this company and put some new tools can the company use in future
Q9: place the appropriate brand name of the product and slogan
Q10: what is the proper pricing policy can be used? And why? What pricing strategy can use (skimming or penetration)? And why?