Alisha is writing a sales message to advertise the services provided by the day spa she manages.
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Question:
Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?
a. Rational appeal
b. Emotional appeal
c. Logical appeal
d. Dual appeal
Related Book For
Managing Information Technology
ISBN: 978-0132146326
7th Edition
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
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