All of us are very familiar with chained food restaurants like KFC, McDonald and Subway. Compare decision-making
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All of us are very familiar with chained food restaurants like KFC, McDonald and Subway. Compare decision-making in certain conditions and decision-making in uncertain conditionsthat occur in the one of those restaurant. Analyse whether decision-making in risky conditions takes place in that restaurant. Discuss three types of group decision-making methods by providing relevant examples from the chosen restaurant. Suggest methods to increase the effectiveness of decision-makingin that restaurant.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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