Alphabet has chosen to complement its highly profitable search engine business with a large number of widely
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Question:
Alphabet has chosen to complement its highly profitable search engine business with a large number of widely different businesses, ranging from thermostats to self-driving cars, robotics, and biotech.
The firm pursued these different opportunities through a largely decentralized structure, modeled on holding companies such as Berkshire Hathaway.
- Why does Alphabet own widely different subsidiaries under the same corporate structure?
What are the benefits of this choice?
What are the costs?
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